Expansion into new markets for Weschenfelders Direct
Leonards Products
In this case study we meet Nic Weschenfelder the Marketing Director at Weschenfelder Direct.
Nic highlights how the marketing and technical support have been invaluable to Weschenfelders growing their share of the Complete Sausage Mixes market. When you are a stockist of Leonards Ingredients products you have access to a library of images, social media posts and even custom flyers to help promote our products. With a comprehensive training videos on our Youtube you can answer the questions your customer will ask you quickly and efficiently. But if the answer isn’t there, then we are available on the phones and email when you need us.
Nic loves Leonards Ingredients ability to turnaround products quickly and even offer them bespoke products. Which he attributes, in part, to them growing from 50 mixes being offered to their customer to over 150 . Did you know that we aim to dispatch all products – even bespoke blends in 10 working days? Plus, our minimum order quantity on Bespoke Blends is just 30kg.
A little about Weschenfelder Direct
The Weschenfelder family have been in the sausage making business since 1921. Ludwig Weschenfelder arrived in the UK from Nurnberg in 1898 and found work as a butchers apprentice in Middlesbrough, working with his uncle, a German pork butcher. Ludwig moved into the sausage casing business before the First World War using skills handed down from his German family. He was interned on the Isle of Man during WW1 and on his release returned to Middlesbrough in 1921 to put the fledgling business on a firm footing. Ten years ago our first website was launched and opened up whole new markets in the UK and abroad, and we now supply a wide range of sausage making equipment, casings , seasonings and expertise to home and professional users worldwide. Weschenfelder Direct Ltd is run by Tim and Robert Weschenfelder , fourth and fifth generation Weschenfelders since Ludwig arrived all those years ago
Been inspired by Weschenfelders story? Get in touch to see how we can help you today.
Leonards ingredients offers a choice of off the shelf products, bespoke blending or contract blending to make sure you get the best product for your business. Dry, Ambient blending from a BRCGS AA+ company
Are you fed up with the long, long lead times from your current suppliers?
We are so confident your items will be dispatched within 10 working days of you confirming the order, that we guarantee it…
Do you struggle to find the time to promote products pro-actively to your customers?
Many wholesalers do! If you’re facing that challenge, we can help more than you think…
Our support team can provide you with (a range of marketing assets, including)
- Full product copy for use on your website or social media,
- Recipe ideas to inspire your customers
- Flyers designed to show your branding.
Do you hate it when suppliers are unresponsive or slow to answer simple queries?
Our youtube channel has a list of FAQ’s and videos to get you quickly out of a pickle. You can also call our team, and not only will you get through to someone in the know, you’ll get answered in 5 rings or less!