Gluten-Free Demand Is Only Going One Way
The demand for gluten-free products isn’t slowing down — it’s becoming a standard expectation at the counter.
In fact, the UK gluten-free market continues to grow steadily, with forecasts showing it expanding at around 8–9% year-on-year, driven by both medical need and lifestyle choice.
More customers are actively looking for gluten-free options, not just those with coeliac disease, but shoppers who see “free-from” as part of a healthier or more considered diet. Estimates suggest millions of UK consumers now follow a gluten-free or reduced-gluten diet beyond clinical requirements.
More Than a Dietary Requirement
For butchers, that presents both a challenge and an opportunity: how do you cater for that demand without adding complexity to your production?
The good news is, you no longer have to compromise.
Modern gluten-free products are now expected to match standard lines in both taste and texture — meaning “free-from” is no longer an excuse for a lesser product. And Leonards products are complete mixes, so you just need to add meat & water.
Bringing Gluten-Free to Your Counter
With the launch of our Gluten Free Tomato Sausage Mix and Gluten Free Teriyaki Burger Mix, you can offer genuinely flavour-led products that just happen to be gluten free — not the other way around.
Tomato sausages are already a familiar favourite for many customers, making them an easy entry point into gluten-free lines. Meanwhile, teriyaki brings something a bit different to the counter — tapping into the growing demand for global flavours without adding complexity to your production.
Built for the Way You Work
Both mixes are designed to work seamlessly with your existing process and trim, meaning there’s no need to reinvent your workflow to cater for a growing customer segment. If you do need help on how to best process gluten free lines, then please contact the team they would be delighted to help
That’s key — because adding new lines should make you money, not slow you down.
From Niche to Everyday
Free-from is no longer niche — it’s part of everyday buying habits. And with the right products behind you, it can become a reliable, repeat sale rather than a one-off request.
With over 40 different gluten free products available why not try a free sample before you commit. Contact us below.