Privacy Policy

  1. Introduction
    This Privacy Notice explains in detail the types of personal data we may collect about you when
    you interact with us. It also explains how we’ll store and handle that data, and keep it safe.
    We hope the following sections will answer any questions you have but if not, please do get in
    touch with us.

    When you are on D. Leonard & Co websites, D. Leonard & Co is the data controller.
  2. What legal basis do we rely on?

    The law on data protection sets out a number of different reasons for which a company may
    collect and process your personal data, including:
    In specific situations, we can collect and process your data with your consent.
    When collecting your personal data, we’ll always make clear to you which data is necessary in
    connection with a particular service.

    Contractual obligations
    In certain circumstances, we need your personal data to comply with our contractual obligations.
    Legal compliance

    If the law requires us to, we may need to collect and process your data.
    Legitimate interest

    In specific situations, we require your data to pursue our legitimate interests in a way which
    might reasonably be expected as part of running our business and which does not materially
    impact your rights, freedom or interests.
  3. What sort of data do we we collect?
    We may collect the following information:
     Name
     Contact information including email address
     Demographic information such as postcode, preferences and interests
     Other information relevant to customer surveys and/or offers

    Financial Information
    We do not store our customer’s financial details

  4. What we do with the information we gather?

    We require this information to understand your needs and provide you with a better service, and
    in particular for the following reasons:
     To process any orders that you make by using our websites, apps or placed any other
    way. If we don’t collect your personal data during checkout, we won’t be able to process
    your order and comply with our legal obligations.
     To respond to your queries, refund requests and complaints. Handling the information
    you sent enables us to respond. We may also keep a record of these to inform any future
    communication with us and to demonstrate how we communicated with you throughout.
    We do this on the basis of our contractual obligations to you, our legal obligations and
    our legitimate interests in providing you with the best service and understanding how we
    can improve our service based on your experience.
     To protect our business and your account from fraud and other illegal activities. This
    includes using your personal data to maintain, update and safeguard your account. We’ll
    also monitor your browsing activity with us to quickly identify and resolve any problems
    and protect the integrity of our websites. We’ll do all of this as part of our legitimate
     To process payments and to prevent fraudulent transactions. We do this on the basis of
    our legitimate business interests. This also helps to protect our customers from fraud. If
    we discover any criminal activity or alleged criminal activity through our use of fraud
    monitoring and suspicious transaction monitoring, we will process this data for the
    purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals
    we interact with from criminal activities.
     With your consent, we will use your personal data, preferences and details of your
    transactions to keep you informed by email, web, text, telephone and through our contact
    centres about relevant products and services including tailored special offers, discounts,
    promotions, events, competitions and so on.
     To send you communications required by law or which are necessary to inform you about
    our changes to the services we provide you. For example, updates to this Privacy Notice,
    product recall notices, and legally required information relating to your orders. These
    service messages will not include any promotional content and do not require prior
    consent when sent by email or text message. If we do not use your personal data for these
    purposes, we would be unable to comply with our legal obligations.
     To develop, test and improve the systems, services and products we provide to you. We’ll
    do this on the basis of our legitimate business interests.
     To comply with our contractual or legal obligations to share data with law
    enforcement.To send you survey and feedback requests to help improve our services.
    These messages will not include any promotional content and do not require prior
    consent when sent by email or text message. We have a legitimate interest to do so as this
    helps make our products or services more relevant to you.
  5. How we protect your data?
    We know how much data security matters to all our customers. With this in mind we will treat
    your data with the utmost care and take all appropriate steps to protect it. We secure access to our website using ‘https’ technology. Access to your personal data is password-protected. We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
  6. How long will we keep your personal data?
    Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary
    for the purpose for which it was collected.
    At the end of that retention period, your data will either be deleted completely or anonymised,
    for example by aggregation with other data so that it can be used in a non-identifiable way for
    statistical analysis and business planning.
  7. Who do we share your personal data with?
    We sometimes share your personal data with trusted third parties.
    Here’s the policy we apply to those organisations to keep your data safe and protect your
     We provide only the information they need to perform their specific services.
     They may only use your data for the exact purposes we specify in our contract with them.
     We work closely with them to ensure that your privacy is respected and protected at all
     If we stop using their services, any of your data held by them will either be deleted or
    rendered anonymous.
    Sharing your data with third parties for their own purposes:
    We will only do this in very specific circumstances, for example:
     With your consent, given at the time you supply your personal data, we may pass that
    data to a third party for their direct marketing purposes.
     For fraud management, we may share information about fraudulent or potentially
    fraudulent activity in our premises or systems. This may include sharing data about
    individuals with law enforcement bodies.
     We may also be required to disclose your personal data to the police or other
    enforcement, regulatory or Government body, in your country of origin or elsewhere,
    upon a valid request to do so. These requests are assessed on a case-by-case basis and
    take the privacy of our customers into consideration.
     For further information please contact our Data Protection Officer.
  8. Where your personal data may be processed
    Sometimes we will need to share your personal data with third parties and suppliers outside the
    European Economic Area (EEA), such as the USA.
    If we do this, we have procedures in place to ensure your data receives the same protection as if
    it were being processed inside the EEA. For example, our contracts with third parties stipulate
    the standards they must follow at all times. If you wish for more information about these
    contracts please contact our Data Protection Officer.
    Protecting your data outside the EEA
    The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We
    may transfer personal data that we collect from you to third-party data processors in countries
    that are outside the EEA.
    Any transfer of your personal data will follow applicable laws and we will treat the information
    under the guiding principles of this Privacy Notice.
  9. What are your rights over your personal data?
    You have the right to request:
     Access to the personal data we hold about you, free of charge in most cases.
     The correction of your personal data when incorrect, out of date or incomplete.
     For example, when you withdraw consent, or object and we have no legitimate overriding
    interest, or once the purpose for which we hold the data has come to an end (such as the
    end of a warranty).
     That we stop using your personal data for direct marketing (either through specific
    channels, or all channels).
     That we stop any consent-based processing of your personal data after you withdraw that
    You have the right to request a copy of any information about you that the Partnership holds at
    any time, and also to have that information corrected if it is inaccurate. To ask for your
    information, please contact Data Protection Officer, D. Leonard & Co., Unit 3, 64 Bell Lane,
    Bellbrook Industrial Estate, Uckfield, East Sussex, TN22 1QL, or email .
    To ask for your information to be amended, please update your online account, or contact our
    Customer Services team.
    If we choose not to action your request we will explain to you the reasons for our refusal.
    Your right to withdraw consent
    Whenever you have given us your consent to use your personal data, you have the right to
    change your mind at any time and withdraw that consent.
    Where we rely on our legitimate interest
    In cases where we are processing your personal data on the basis of our legitimate interest, you
    can ask us to stop for reasons connected to your individual situation. We must then do so unless
    we believe we have a legitimate overriding reason to continue processing your personal data.
    Direct marketing
    You have the right to stop the use of your personal data for direct marketing activity through all
    channels, or selected channels. We must always comply with your request.
    Checking your identity
    To protect the confidentiality of your information, we will ask you to verify your identity before
    proceeding with any request you make under this Privacy Notice. If you have authorised a third
    party to submit a request on your behalf, we will ask them to prove they have your permission to
  10. How can you stop the use of your personal data for direct marketing?
    There are several ways you can stop direct marketing communications from us:
     Click the ‘unsubscribe’ link in any email communication that we send you. We will then
    stop any further emails.
     Write to our Data Protection Officer, D. Leonard & Co., Unit 3, 64 Bell Lane, Bellbrook
    Industrial Estate, Uckfield, East Sussex, TN22 1QL
     Email
    Please note that you may continue to receive communications for a short period after changing
    your preferences while our systems are fully updated.
  11. Contacting the Regulator
    If you feel that your data has not been handled correctly, or you are unhappy with our response
    to any requests you have made to us regarding the use of your personal data, you have the right
    to lodge a complaint with the Information Commissioner’s Office.
    You can contact them by calling 0303 123 1113.
    Or go online to (opens in a new window; please note we can’t be
    responsible for the content of external websites)
    If you are based outside the UK, you have the right to lodge your complaint with the relevant
    data protection regulator in your country of residence. Details can be found in Section 16.
  12. How we use cookies

    A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once
    you agree, the file is added and the cookie helps analyse web traffic or lets you know when you
    visit a particular site. Cookies allow web applications to respond to you as an individual. The
    web application can tailor its operations to your needs, likes and dislikes by gathering and
    remembering information about your preferences.
    We use traffic log cookies to identify which pages are being used. This helps us analyse data
    about web page traffic and improve our website in order to tailor it to customer needs. We only
    use this information for statistical analysis purposes and then the data is removed from the

    Overall, cookies help us provide you with a better website, by enabling us to monitor which
    pages you find useful and which you do not. A cookie in no way gives us access to your
    computer or any information about you, other than the data you choose to share with us. You can
    choose to accept or decline cookies. Most web browsers automatically accept cookies, but you
    can usually modify your browser setting to decline cookies if you prefer. This may prevent you
    from taking full advantage of the website.

    List of cookies we collect
  13. Links to other websites
    Our website may contain links to other websites of interest. However, once you have used these
    links to leave our site, you should note that we do not have any control over that other website.
    Therefore, we cannot be responsible for the protection and privacy of any information which you
    provide whilst visiting such sites and such sites are not governed by this privacy statement. You
    should exercise caution and look at the privacy statement applicable to the website in question.
  14. Any questions

    We hope this Privacy Notice has been helpful in setting out the way we handle your personal
    data and your rights to control it.
    If you have any questions that haven’t been covered, please contact our Data Protection Officer
    who will be pleased to help you:
     Email us at
     Write to our Data Protection Officer, D.Leonard & Co., Unit 3, 64 Bell Lane, Bellbrook
    Industrial Estate, Uckfield, East Sussex, TN22 1QL