Every butcher knows the value of a sausage that stands out on the counter.
Customers are always looking for something a little different — something familiar enough to try, but distinctive enough to come back for again. That’s exactly where flavoured sausages come into their own, and one flavour that continues to perform well is Tomato.
Tomato brings a natural balance to sausage making. It adds colour, a gentle sweetness and a savoury depth that works beautifully with pork. The result is a sausage that feels slightly different from the traditional range, but still approachable for customers of all ages.
It’s also an incredibly versatile flavour profile. Tomato pairs well with a variety of supporting ingredients and formats, making it a strong option for:
- Everyday flavoured sausages
- Premium or seasonal sausage lines
- Sausage-based meal solutions
- Counter displays that need a splash of colour and something new to talk about
For butchers, it’s the kind of product that adds interest to the counter without adding complexity to production.
Supporting New Ideas in Sausage Making
At Leonards, we know that developing new sausage lines isn’t just about the seasoning — it’s about having the right guidance and inspiration to make the product work commercially.
That’s why our new Product Guides have been designed to do more than simply list ingredients. They’re built to help butchers develop products that sell.
Inside the guide you’ll find practical tools including:
- A Product Selector to help you identify the right blends for your range
- An Inspiration Board showcasing flavour ideas and counter concepts
- Clear guidance on how our products work in real production environments
Whether you’re looking to refresh your sausage range or add something new to your display, the guide is designed to give you ideas you can put straight into practice.
Explore the New Product Guide
Our Tomato sausage blend is just one of the flavour ideas featured in the guide — alongside other concepts designed to help butchers keep their counters fresh and engaging.
If you’d like to explore the Product Selector, Inspiration Boards and product ideas, you can request the full Product Guide below
It’s all part of our aim to support the trade with not just ingredients — but the ideas and tools to help make them work.